We consider marketing has an important role in the success of our products in Spain. This is why we use different tools when referring to marketing. Spanish and English are the main languages in our region, but we also can speak German, Dutch, French, Italian and Russian to reach a greater number of consumers. The marketing companies we work with are able to develop many different events: advertising in magazines, TV ads and promotional spots on radio.
We are also present in the fairs in Barcelona and Madrid: in Barcelona we participate in Cosmobelleza and in STS Beauty, in Madrid en Salón Look International
We have a marketing department that handles our entire brand image and the communication strategy of the group. Among the most prominent marketing activities we provide incentives to distributors and retailers. In addition, we support directly the stylists in the salons.